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How To Estimate Missing iOS 6 Data

The number of devices running iOS continues to grow. Along with the growth comes the inability to track back the data. Ben Goodsell tell us why it has become even more difficult to estimate the percentage of missing iOS 6 organic search data and what marketers can do to compensate. Read the article here.

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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.