Much of the attention in the digital-media sphere tends to get focused on relative upstarts like BuzzFeed, or dramatic moves like Andrew Sullivan’s go-it-alone blogging effort, and with good reason. But meanwhile, Gawker Media founder Nick Denton keeps on methodically trying to re-engineer the entire way that content works online — not to mention reshaping the relationship between Gawker as a publisher and what Jay Rosen and Dan Gillmor have referred to as “the people formerly known as the audience.”