Daniel Vassallo joined Starcom USA as vice president/digital director on the agency’s Novartis account. He will be based out of Starcom’s New York office and will report to Lily
Chakrabarty, senior vice president/director. Vassallo joins Starcom from the JAR Group where he served as vice president of performance media, search and social marketing. While there, he established
the agency’s digital media practice and was responsible for strategy development, execution, measurement and optimization across digital media, search and social marketing campaigns. Prior to
that, Vassallo served as vice president/director of media at Digitas Health.
