- ZDNet, Thursday, September 12, 2013 12:22 PM
Marketers need to pay attention to Microsoft and its work with Bing. Someone finally gets that Bing will become more than a Web search engine. Bing is the indexing and graphing technology that will
power Microsoft's operating systems, wrote Mary Jo Foley. The statement appears at the end of a long description of Cortana, Microsoft's next-generation personal assistant. The technology becomes the
shell integrating the Windows operating system across a variety of devices from desktop to mobile to entertainment console. We have already begun to see this change, and search marketers need to pay
closer attention.
Read the whole story at ZDNet »
