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Gmail Segments Hit Nerve For Retailers

Remember last summer when Google compartmentalized Gmail in Primary, Social, Promotions, and Forums? Well, apparently retailers are not that happy with the change. Fewer people now see the promotional emails -- a marketing strategy that most retailers depend on to catch the attention of consumers. One retailer told The New York Times that Gmail users might sign on to their email account several times daily, but look at promotions once weekly.

Read the whole story at The New York Times »

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