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Radio Listeners Refuse To Embrace Digital Sets
- The Drum, Thursday, September 26, 2013 1:44 PM
New figures released by Ofcom show that two thirds of all radios sold in Britain over the past year were traditional analogue sets. A total of 1.9m digital radios have been bought since mid-2012, a figure which has flatlined from the same figure from 2009. Just fewer than half of all UK adults own a DAB set and the proportion of listening hours accrued through digital mediums stands even lower, at 33.9 per cent.
