• by Amy Corr  @MediaPostOTL, October 7, 2013

Hank Cohen, most recently CEO of KSL Media, launched WindStar Media, a media company offering concierge-like services and backed by the InterMedia Group of Companies. Cohen spent eight years in New York on the agency side working with Kenyon & Eckhardt, Benton & Bowles and Ally & Gargano. He spent another four years on the client side at Publisher’s Clearing House where he is best known for creating the “Prize Patrol” for PCH. “Our goal is to create enhanced revenue and greater value for our advertisers by beginning from a blank page and a business owner’s instinct,” said Cohen, who holds the title of President and CEO. “We won’t be revisiting the traditional or the tried and true. We’ll be going deep into the well to gain maximum insight of the brand and their best customers. This allows us to create powerful, relevant connections between the two.” WindStar was created to service mid-market brands, privately owned start-ups and larger advertisers who are “challenger brands.”