Seeking Alpha has written that Millennial Media's stock is "circl[ing] the wagons." While the author had not been high on Millennial's stocks, they wrote, "The recent IPO of Rocket Fuel (which doubled
on its first day of trading), altered my thinking on Millennial Media. With Millennial's recent acquisition of JumpTap, it now compete with Rocket Fuel in programmatic sales channels....There's a turf
war brewing. Millennial Media is no longer a stand-alone advertising exchange."
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