DigitasLBi named Jeff Maerov as senior vice president/group creative director in Boston. Maerov will lead creative teams on clients including Goodyear and Dunkin’ Donuts and report to Rob Rizzo,
executive creative director, DigitasLBi Boston and Detroit. Most recently, Maerov served as group creative director at DraftFCB Orange County where he oversaw the Taco Bell, Petco, and Smokey Bear
accounts. Prior to that, Maerov held creative director positions at Euro RSCG 4D and Young & Rubicam in New York. He was also a select participant in the Warner Brothers Sitcom Writing Program in
Los Angeles.
