• by Amy Corr  @MediaPostOTL, December 2, 2013

BMO Financial Group, a North American provider of personal and commercial banking, wealth management and investment banking products and solutions, named Kirshenbaum Bond Senecal + Partners as agency of record for its wealth management division, following a review. The account will be led by kbs+Toronto. “Throughout the pitch process we were inspired by BMO's customer focus and their dedication to the mission of creating the best customer experiences in the industry. We believe inventive marketing and communications can help deliver on that promise, as well as deliver accelerated business growth," said Lori Senecal, Chairman and CEO of kbs+. BMO Financial Group spent $185,000 in measured media in 2012 and $128,000 between January and June of 2013, per Kantar Media. Current kbs+ clients include American Express, BMW, HomeGoods, Simmons Bedding Company, Victoria's Secret PINK, Boar's Head and Vanguard.