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Why Programmatic Isn't Killing Traditional Media
- Forbes, Monday, December 2, 2013 1:37 PM
Forbes today posted an article arguing that programmatic ad
buying is not the "silver bullet" that has, or will, kill traditional media.
The article reads: "A dramatic power shift is occurring in the world of media and marketing, yes. But
traditional media is still a vital part of ensuring positive brand equity, no matter how much we may want traditional marketing to 'die.'"
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.