How Agencies Can Stay Relevant Despite Programmatic Wave

Advertising Age, Tuesday, December 3, 2013 1 PM

Advertising Age today posted a commentary offering media agencies advice on how they can stay relevant in today's world filled with programmatic technologies. The article argues that, eventually, "the data and technology supporting media will require more, not less, agency support."

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agency, programmatic

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About the Author

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.