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How Programmatic Impacts Small Businesses
- Street Fight, Wednesday, December 4, 2013 4:32 PM
The article reads,"...[W]hen you’re a small business, you don’t have the a large sum of money for tests, which typically don’t work in the first place. Outside of retargeting, it’s typically very difficult to generate the type of tangible results that SMBs look for."
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.