A/B Testing 'Mission-Critical' For RTM

Mashable, Monday, December 9, 2013 1:09 PM

Mashable has posted an article explaining how to optimize marketing in real-time, noting that "A/B and multivariate testing, real-time data and micro-segment discovery" are "mission-critical" for a real-time marketer. You can read the post here.

Read the whole story at Mashable »

marketing, real-time

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About the Author

Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.