REVOLVING DOOR: CP+B Opens Office In Brazil

by Amy Corr @MediaPostOTL, February 3, 2014

CP+B opened an office in Brazil, led by the creative team of Andre Kassu and Marcos Medeiros. They will be joined by Vinicius Reis who will direct operations and new business. Based in São Paulo, CP+B Brazil will work with clients in Brazil and globally. CP+B Brazil joins CP+B’s other offices in Los Angeles, Boulder, Miami, London and Gothenberg, Sweden. Kassu and Medeiros first teamed up in 2008 while working at AlmapBBDO. Since then, they have worked for an array of global brands including VW, Pepsi, cosmetics company O Boticario, Bayer, Pedigree and the insurance company Bradesco Seguros. Their most recent work includes two campaigns for VW, including “The Last Wishes” for the final edition of the Kombi car, and the launch of Up!, a car for Brazilian consumers. Reis joins CP+B Brazil from Agencia We, where he served as partner. Previously, he moved from Brazil to the US to work at DDB Latin American and then Lowe NY to run Unilever NA. Reis returned to Brazil to become CEO of Havas Digital and then held a senior role at Grupo abc.

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