Around the Net
Herald, Times Group Use TV To Back Digital
- The Drum, Monday, March 10, 2014 2:59 PM
The Herald and Times Group is promoting the ‘heritage and relevance’ of its Herald newspaper in a new campaign covering TV, radio and digital. Created by STV Commercial, the TV ad is aimed at those aged 40+ in the ABC1 market and promotes the paper's growing digital offering as well as its print edition.
