• by Amy Corr  @MediaPostOTL, March 13, 2014

Rosetta hired Clare McDonald, as its European executive creative director, a new position. McDonald will lead creative strategy and execution across all European clients. Most recently, she worked for BskyB, responsible for overall creative direction, including branding, design, product development and content creation for on- and off-air campaigns. McDonald was also the originator of the British Conspiracy thriller Utopia, which aired on Channel 4 in Jan 2013 and was recently bought by HBO for distribution and a remake in the US. Prior to that, she worked at interactive media design group, SkyInteractive, where she was creative director of digital products for Sky.com, Sky News, EPG and iTV. Rosetta's European office, led by Sebastian Dreyfus has grown from one to 15 team members in less than four months. The agency recently announced the hiring of Lars Bastholm as its global chief creative officer.