Around the Net
Guru-Murthy Urges Brands Invest In Short-form Vids
- The Drum, Thursday, April 10, 2014 3:17 PM
“Social media and the people on it are very sophisticated, and they do not like to be obviously sold the way a lot of brands would like, and the way they used to in terms of old fashioned television spot advertising. And so you’ve got to think much more cleverly about what kind of content you are thinking of commissioning,” said Channel 4 presenter Krishnan Guru-Murthy.
