• by Amy Corr  @MediaPostOTL, April 16, 2014

JWT named Amy Avery as head of analytics for North America, replacing Ira Helf, JWT’s North American chief analytics officer, who is retiring later this month. She joins the agency from Proximity BBDO, where she served as senior vice president, head of data and analytics, North America. Based in New York, Avery will lead the agency’s analytics practice and report to Robin Bardolia, chief strategy officer, JWT North America. Avery will also represent JWT in WPP’s Data Alliance, the Group’s data practice, which is responsible for helping brands and their agency partners connect diverse information sources, tools and human expertise. She has worked with brands such as AT&T Mobility, FedEx, Hormel, Starbucks, SC Johnson, Campbell’s, U.S. Marine Corps, FEMA, Kimberly-Clark and Merrill Lynch. JWT New York also promoted Paul Turzio to executive director of analytics, up from group director of analytics.