• by Amy Corr  @MediaPostOTL, May 1, 2014

Kate Howe was named managing director of gyro London, leading the office alongside Mike Shackle, executive creative director. Howe most recently served as European president for Draftfcb where she aided in the London acquisitions of digital agency Blue Barracuda and integrated agency Inferno. While at Draftfcb, Howe also managed the global Beiersdorf account and successfully led a number of local pitches and defended the Post Office direct response account. Nick Jefferson, who has served as managing director of gyro London since 2012, is moving to a new opportunity in Spain. "It's gyro's goal to completely redefine the B-to-B discipline as we know it," said Christoph Becker, CEO and CCO of gyro. "Kate and Mike are the right leaders to take gyro London to new levels and replicate the momentum we're experiencing in other markets."In the past year, gyro London has won Cisco and Keurig U.K. accounts while growing existing account, Shell.