• VentureBeat, Wednesday, May 7, 2014 3:31 PM

VentureBeat has posted an article written by Frank Bien, CEO of Looker, who says that a fixation on Big Data is a “bad business-intelligence habit … we need to break.”

“Big Data and the technologies that have grown up around it have created immense opportunity. There’s been insane progress and innovation in methods of collecting and managing terabytes of event data in data warehouses like Hadoop,” Bien writes. “But getting business data into the hands of end users in order to conduct analysis that leads to business insights hasn’t changed. In many ways, the industry has over-focused on the management of machine-generated event data, rather than delivering actual value from core business data.”

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