- BuzzFeed, Wednesday, May 14, 2014 12:13 PM
What compels Twitter users to “favorite” -- or “fav” -- a tweet? It turns out there’s a host of reasons, and some researchers have gone to the trouble of categorizing
them all. Among other findings, “Some study participants indicated they’ll only use a fav as a ‘Like’ [i.e., Facebook’s universal sign of approval] if it crosses an
intensity threshold,” BuzzFeed reports, citing the study published by the Association for the Advancement of Artificial Intelligence.
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