• by Amy Corr  @MediaPostOTL, May 30, 2014

Nathan Frank joined Goodby Silverstein & Partners New York as creative director. The move reunites Frank with his former partner, Paul Caiozzo, who took over as executive creative director earlier this month. Frank joins the agency following the sale of design-centric pharmaceutical company, Help Remedies, where he served as chief creative officer and cofounder since 2009. Frank spent his earlier career as a copywriter and creative director for NYC advertising agencies Saatchi & Saatchi, BBH, TAXI and Cliff Freeman & Partners. His work for Procter & Gamble's Tide to Go ("Talking Stain") won multiple advertising awards and was voted YouTube's favorite Super Bowl ad of 2008. At GS&P, Frank will work on new business projects. "Nathan is a rare three-headed beast. A wildly original creative, an extremely intelligent strategic thinker and also someone who is willing to be my friend," said Caiozzo.