• by Amy Corr  @MediaPostOTL, June 5, 2014

MARC USA tapped Rob Rex as senior vice president/director of digital strategy, a new position at the agency. He joins the agency from Digitas LBi. Rex will play a senior role on agency accounts including Rite Aid and Payless ShoeSource and he will also build a multidisciplinary team. His focus for clients will be in developing performance-based acquisition strategies across all target audiences. "Rob fills a vital role in our digital offering, bringing a new expertise and capability to our clients who want to see every dollar spent in the digital channel have an impact on ROI," said Michele Fabrizi, CEO of MARC USA. "His approach combines best-in-class skills in data and media to drive performance." Previously, Rex has worked on brands like Liberty Mutual Insurance, Comcast, GSK, Sovereign Bank, Harvard Business School, TripAdvisor, Motorola, Nextel, Qualcomm and Unisys.