• by Amy Corr  @MediaPostOTL, June 9, 2014

Launchpad hired Steve Giraldi as a creative director. At the New York-based agency, Giraldi will lead creative duties on the shop's Jambu, Fairpoint Communications and Shmaltz Brewing Company accounts. He will report to Noah Ross, partner and executive creative director. Giraldi has spent 13 years in the business, working on campaigns for Hershey's, Fidelity, Converse, Mike's Hard Lemonade and Comcast. He joins Launchpad from Digitas where he was a creative director for its New York office. Prior to that, Giraldo was associate creative director at Arnold Worldwide and Gotham.