• by Amy Corr  @MediaPostOTL, June 11, 2014

Saatchi & Saatchi Los Angeles has named Jason Schragger as chief creative officer, a new role. A native of Zimbabwe, Schragger joins Saatchi LA after nearly two decades of experience, including work for Ford, Mercedes, BMW Mini, Mitsubishi and Nissan. The creation of the Saatchi LA chief creative officer position was designed in December 2013, when Toyota announced a more cohesive marketing approach to paid, earned and owned media -- whereby previously separate agencies were placed into a total market model referred to as Total Toyota or T2. Saatchi LA was selected to spearhead the new model, which also includes four other agencies with existing, well-established Toyota partnerships. "I'd like to thank Chuck Maguy for the opportunity to be Saatchi & Saatchi LA's first-ever chief creative officer," said Schragger. "As someone who quite literally grew up in this industry, Saatchi LA has always been an agency I have held in high regard. I am excited and humbled to have such an amazing opportunity in front of me." After landing his first executive creative director post at 27-years-old at Lowe and Partners in Singapore, Schragger also held similar posts at StrawberryFrog, BSUR and Plantage before joining the TBWA family, where he remained until his appointment at Saatchi LA.