Trinity Mirror’s digital revenue has increased by nearly 50 per cent year-on-year, according to the publisher’s financials for the first half of 2014. The increase helped soften the blow of ad and circulation revenue declines as revenue dropped overall by 2.3 per cent year-on-year to £324.2m. Ad revenue fell by 8.8 per cent to 108.3m and circulation revenues were down by 1.2 per cent to £142.5m.