• ShopSafe.UK, Monday, August 11, 2014 12 PM

More and more consumers are shopping online from smartphones and tablets, which means that retailers are scrabbling to make sure that their websites and platforms are optimised for those using portable devices. The UK has always been an e-commerce innovator, so it is perhaps unsurprising to see that a new study from Idealo has found that British retailers are actually outdoing their European counterparts when it comes to preparing for the m-commerce takeover. Eighty six per cent of businesses offering shopping online in the UK have been found to offer either a mobile-optimised site or a dedicated smartphone app, through which purchases can be made, according to analysts.

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