Around the Net
Commerce Challenged by Multiple Channels
- Mobile Commerce Press, Monday, September 15, 2014 11:19 AM
Despite many different mobile marketingstrategies and attempts at campaigns that will provide consumers with the ideal cross channel experience that will be able to reach them in a meaningful way that will encourage them to act on what they have seen. While mobile marketing companies know that this is the case, actually figuring out how to track any given consumer from one platform to the next has provided them with a highly challenging experience. This is among the reasons that many client side marketers have revealed that advertising and promoting over a string of different channels is among their lead priorities as of May 2014, when a study was conducted by Econsultancy in association with Oracle Marketing Cloud.
