Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile presence. China is leading the way when it comes to mobile retail, according to Mintel's latest report, which found that a whopping 94 percent of those surveyed own a smartphone and regularly use it to make purchases, redeem coupons, and send gifts. But despite the overall optimistic outlook for the growth of mobile retail in Asia, Mintel has some words of caution for retailers themselves, claiming they lack full commitment to new and innovative applications of online technology.