Skullcandy Launches 'Push Play' To Promote Sport Line Of Headphones

skullcandyLife is filled with challenges big and small, like finding the perfect headphones that stay put, even when you sweat. I'm still on this journey, but after watching a TV spot for Skullcandy's line of sport headphones, I might give them a try. The ad follows a day in the life of Kyrie Irving, point guard for the Cleveland Cavaliers, as he trains for the upcoming season. There's more to basketball than practicing on the court. Irving trains hard off the court, doing push-ups, kettle bell swings and TRX. He chooses pain and discipline because hard work gets you off the bench and into the game. Throughout Irving's rough training regimen, his headphones remain in place. "Without the push, you don't get to play," closes the ad, seen here and created by Gifted Youth and Therapy Studios.

advertisement

advertisement

Next story loading loading..