• by Amy Corr  @MediaPostOTL, December 3, 2014

Iona Macgregor has joined Publicis Worldwide Australia as chief strategy officer. Most recently, Macgregor was managing director and head of strategy at France-based agency, Marcel, part of the Publicis Worldwide global network. While there, Macgregor was responsible for the agency's brand and digital strategies covering strategic planning, social media, creative technology and business development. She will be based in Sydney. "We are extraordinarily lucky to have Iona bring her talents to our Australia operations," said Andrew Baxter, CEO of Publicis WW Australia. "Her arrival accelerates our plans to lead the industry at both brand engagement and customer engagement. On the brand engagement side we have a strong ambition to deliver famous work and continue the proud creative history of Publicis Mojo." Loris Nold, CEO of APAC & Emerging Markets at Publicis Worldwide, added: "Iona is a fantastic addition for us in the region. With her background she will be instrumental in driving our ambition to be the preferred creative partner of our clients in their digital transformation."