• Mobile Commerce Daily, Tuesday, March 3, 2015 10:29 AM

Target is testing a new loyalty program called Redperks that centers on a mobile application enabling users to earn points by scanning a bar code every time they make a purchase. The app – which is available in the Raleigh-Durham area of North Carolina and by invitation only – enables users to earn 10 points for every dollar they spend and rewards them with 5 percent off the price of a purchase once they reach 5,000 points. Redperks is an example of how mobile makes it easier for both merchants and consumers to partake in the benefits of loyalty programs.

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