• Mobile Commerce Press, Friday, March 13, 2015 12:07 PM

The World Tourism Organisation has reported that one of the primary socio-economic development drivers in Africa is the growing tourism industry, and mobile technology is playing an increasing role in the boom of international visitors to countries across that continent. FNB Business niches head, Wiza Nyondo, explained that “Tourism in Africa continues to prove its resilience despite numerous challenges across the continent. In South Africa, the sector faces challenges such as the lack of consistent power supply and restrained economic growth. However, a weaker Rand mitigates some of these factors as the country remains a cost-effective destination for international travelers.” Nyondo went on to express that mobile technology in tourism has created a “boom”, and that it is vital for the local sector to take hold of that information and use it to sustain the highly favorable growth rate.

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