• Mobile Commerce Daily, Friday, March 20, 2015 12:51 PM

A Denny’s executive at the 2015 Mobile Marketing Association Forum New York revealed that location-based messages and advertisements have resulted in ramping up the restaurant brand’s in-store visits, proving that targeted data is imperative for food and beverage marketers to drive sales. During the “Denny’s Uses Location-Based Advertising to Gain a Competitive Edge” session, the executive discussed the brand’s decision to embrace its status as America’s diner and use mobile to bring more consumers of all ages into its storefronts, providing for a comfortable atmosphere for guests. Its recent campaigns, which were completed with location-based mobile advertising firm xAd, sought to capitalize on the fact that 47 percent of mobile activity occurs from outside the home.

Read the whole story at Mobile Commerce Daily »