Miller
Lite launched a 60-second brand spot called "Wonderful World" that encourages Miller Lite drinkers to be themselves. Whether you are bowling, celebrating after a baseball game or relaxing on
the couch, any time is Miller time, as long as you are being yourself. There's a voiceover that tries to get all poetic and philosophical -- but I zoned out. "As long as you are you, it's Miller
time," closes the ad,
seen here and created by
TBWA\Chiat\Day LA.