Expedia
launched an ad campaign encouraging travelers to step out of their comfort zone and travel to a destination they have never been before. Scrap the excuses of not having enough money or not wanting to
travel alone, and Expedia will save you 20% off a trip if you book your hotel and flight together. The ad shows a young woman who opted not only to travel alone, but went all the way to Tokyo. Part of
the ad was filmed inside Tokyo's famous Robot Restaurant.
See it here. A 15-second spot, "Someplace New," notes that 85% of travelers visit a
place they have already been. Expedia wants to change that, stat.
Watch it here.
180LA created the campaign, directed by
Tom Haines and produced by
Cap Gun Collective.
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