Around the Net
Burberry Campaign Leads to Commerce Site
- Luxury Daily, Wednesday, April 8, 2015 9:16 AM
British apparel and accessories house Burberry is relying on its brand name for an effort on Condé Nast men’s magazine Details’ mobile-optimized site. The ad features simply the brand logo against a teal background, trusting that label’s name alone is enough to entice click-throughs. While placed on the male-centric publication, Burberry’s ad leads consumers to information about its women’s Heritage Trench Coats, perhaps an effort to drive gifting sales in the spring season.
