The stickiness of applications has reached an all-time-high due to better retention and engagement, according to a study by Localytics. Localytics defines app stickiness as the average of the percentage of how many frequent users an app has and the percentage of users who return within three months after first access. This number underwent a dramatic increase since December, reaching a peak of 26 percent. “Apps continue to play a bigger and bigger role in our daily lives, we’ve seen this in the measurement of app launches and other engagement metrics," said Raj Aggarwal, CEO of Localytics, Boston. "With nearly one-third of users returning to apps 11 or more times per month, app engagement is at an all-time high and is likely to only continue increasing.”