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Weekends Best Time for Apps, Says Study

All developers want to see their mobile apps take off. But it’s what happens after all the hard work, testing and final prep—and when—that can make or break their chances of success. Especially when it comes to launching and promoting those apps. Timing is everything, according to app marketing and optimization firm Sensor Tower. Its new report on iOS apps, released Friday, suggests that weekends are the best time to plug those apps, in general. In most categories, that’s when people use them, make purchases and download new ones the most. 

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