• Warc, Wednesday, May 20, 2015 12:30 PM

Bricks-and-mortar retailers could increase footfall and improve the shopping experience for consumers by combining beacon technology and parking apps. HotSpot, a Canadian mobile parking payment solution and proximity marketing company, partnered with beacon provider Kontakt.io to contact shoppers in parking lots and then track behaviour at nearby retail locations. They found that 30% of those people using a HotSpot parking app entered a HotSpot-enabled store and then stayed up to 13% longer than average.

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