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Taco Bell Partners for Mobile App Delivery

Taco Bell is partnering with courier service DoorDash to deliver the Mexican fast food chain’s products to customers in California and Dallas who place orders via the DoorDash mobile application or site. The team-up with the two-year-old business points to Taco Bell’s growing initiative of cultivating a nationwide delivery service, where consumers can order meals via their smartphones and have them brought to their homes or offices. As major players in the food and beverage industry, such as Starbucks, ramp up rollouts of mobile delivery, other marketers are playing catch-up by testing smaller markets initially.

Read the whole story at Mobile Commerce Daily »

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