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Retail Sales Down; Those Shopping Spent More

An analysis of June sales by store analytics provider RetailNext served up mixed results. Although overall sales suffered a year-over-year decline in June 2015, retailers can take solace in the fact the consumers who were shopping spent more money. According to RetailNext’s Retail Performance Pulse report, June experienced a 3.3% year-over-year increase in sales per shopper, one of the strongest performances in any month of 2015 so far. However, sales declined 6.1% and store traffic decreased 9.1%. In addition, transactions fell 7.7%. Sales per shopper managed to rise due to a 0.4% increase in conversion rate and 1.9% increase in average transaction value.

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