• Xconomy.com, Tuesday, July 14, 2015 12:30 PM

Location-based marketing and loyalty programs are things that our kids will probably take for granted someday. The only question is how annoying and intrusive they will be (the programs, not the kids—well, never mind). A young tech startup called Adored, based in Manchester, NH, has just raised a $2.3 million seed round to get ahead in the sector. It’s not a lot of money, but it comes from leading Boston-area investors, including Kepha Partners, Boston Seed Capital, Matrix Partners, Kayak co-founder Paul English, and Crashlytics co-founder Wayne Chang. New Hampshire’s Borealis Ventures and Dyn CEO Jeremy Hitchcock also participated in the round. Adored is led by co-founder and CEO Cory von Wallenstein, who was previously CTO at Dyn. Other founding team members come from Acquia and HubSpot, so there’s some serious New England tech DNA in this outfit.

Read the whole story at Xconomy.com »