Colle+McVoy added John Doyle as executive director of brand experience, a new position at the agency. Doyle will be responsible for inventing and reinventing new mediums to drive business growth for
clients. He will report to Christine Fruechte, CEO of Colle+McVoy. Doyle most recently served as senior vice president/managing director at LiquidThread USA, where he led a team across multiple
content initiatives for brands such as Honda, Aflac, Bank of America, Jack Daniel's and Coca-Cola. Prior to that, he was senior vice president, director of experience design at Starcom MediaVest
Group, and vice president and interactive strategy director at Cramer Krasselt, where he led the agency's digital practice. "John's expansive expertise in strategy, digital, social, media,
experiential and content creation is a unique and rare combination," said Fruechte. "His pedigree and visionary thinking will further fuel the innovative ideas we bring our clients and drive consumer
engagement and business growth."
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