- Twitter, Tuesday, September 15, 2015 1:46 PM
Be sure that videos feature human moments in the first few opening moments. Highlight product values. This drives lift of 5% for familiarity and 14% for brand affinity. Tell a clear story. Videos with
structure intent can grow purchase intent by 9%. That's according to Twitter, which partnered with Dentsu Aegis Network and Nielsen in May to uncover what kinds of Promoted Video content influence
Twitter users at various stages of the purchase funnel. Here's more.
Read the whole story at Twitter »
