• Forbes, Thursday, September 24, 2015 10:05 AM

Sports companies are becoming technology companies. Actually, that’s not news, so let’s go one louder than that. Sports companies are becoming technology-centric companies with a primary emphasis on software application development, social communities, web services and Internet of Things for data analytics/intelligence. As reported recently on Forbes, SAP is working with British soccer team Manchester City to implement big data in areas such as injury prevention, speed of rehabilitation tracking, training goals and everything from food intolerance to sleep patterns. As also reported recently by Stuart Lauchlan on Diginomica, “British soccer clubs Manchester United and Chelsea have each made major signings with Indian outsourcing giants, HCL and Wipro respectivel

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