Medicine cabinets that remind Alzheimer patients they already took their pills. Food storage cabinets that take inventory of kitchen items. These were early prototypes of devices designed for the
Internet of things era built into homes. Microsoft's vision in the early 2000s was that every home would have a central server controlling smart thermostat, lighting, music, door looks and more. While
the home server morphed into cloud services the concept remains the same. A Harris Poll study found these gadgets don't only appeal to the young. In fact, smart thermostats held more appeal for older
respondents: 15% of senior respondents had one, vs. 9% of millennials, according to eMarketer.
Read the whole story at eMarketer »
Seriously, marketers should know better than to call people "elderly" or the "senior market"
As well, in the US most medications are anything but smart, or smartly organized. It isn't just people with Alzheimers who need reminders.