Around the Net
Verizon Won't Count 'Sponsored Data' Against Users' Caps
- Re/code, Wednesday, December 9, 2015 4:07 PM
Verizon plans to start testing "sponsored data" initiatives, which involve exempting certain content from consumers' data caps, Re/code reports. “The capabilities we’ve built allow us to break down any byte that is carried across our network and have all or a portion of that sponsored,” Verizon executive VP Marni Walden reportedly said. Verizon intends to roll out the offering on a wide basis next year.
