• The Drum, Thursday, December 17, 2015 11:37 PM

The Drum looks at ad tech's year thusly: "The year in ad tech can be characterised by two trends: the growing rivalry to Google’s dominance of the online advertising business; plus the ongoing consolidation in the sector, which gave rise to mobile operators re-emerging as serious contenders for ad budgets. Oh yes, and ad blocking…" Can't sum it up too much better than that. Also noted, eMarketer data for programmatic spending in the UK which is projected to surpass £2bn in the UK in 2016 with 60% of all display ads being bought via programmatic technology. 

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